Hi, I’m Patrick. Independent Art director and designer. I turn ideas into brands and products for tomorrow.
Born and raised in the oldest city in The Netherlands, I’m currently based in the beautiful Amsterdam. That’s where I spend a lot of time watching food videos, or scroll through reels of latte art.
And well, the rest of my time, I'm focused on creating fresh and innovative brand identities and designs for visionary companies. Brands that want to take their company a step forward.
Over the past two decades, I've learned that my greatest value comes from taking a holistic approach, from ideation to end result. I’m all-in. It's what sets me apart and what makes my clients stand out.
My process
Say hello
I’m taking a collaborative approach to finding an emotional connection to an idea, purpose or approach. My creative process starts with listening to your needs and understanding your business.
By understanding the context of the project, I develop a framework for communicating and visualising its values and intentions. This is the central truth to everything that’s developed later on.
From brand identities to app designs I try to craft that into in every detail.
If you’d like to chat about a potential project, a collaboration or just want to say hi:
⇁ sayhello@bigbadninja.com
⇁ +31 6 28 57 89 57
Agencies
Brands
Expertise
DDB, AKQA, Resoluut, Media.monks, Bravoure, Woedend!, Unfound, Sid Lee, Fabrique, Jamming, BUMBU., MakerLab
Tommy Hilfiger, Suitsupply, TomTom, Rituals Cosmetics, Philips, The Walt Disney Company, Heineken, KLM, Efteling
Strategy
Brand strategy & positioning * Storytelling * User experience strategy * Naming
Digital-first branding
Creative/art direction * Brand design * Visual identity design * Photography
Digital design
Concepts * Branded commerce * Websites * Apps * Platforms
Recognition
The Webby Awards, SpinAwards, Dutch Interactive Awards, The Lovie Awards, The FWA Awards, Awwwards